After Movie: A Celebration of JUNO Week

Overview

The After Movie is an annual marquee content piece that encapsulates the magic of JUNO Week. This highly polished video summarises the week’s major events, from the lead-up celebrations like the Honouring Ceremony, the JUNO Comedy Show, and the JUNO Gala Dinner & Awards, to the Sunday evening Red Carpet and TV Broadcast. Beyond celebrating the success of JUNO Week, the After Movie serves as a key branding tool. It positions JUNO Week as a world-leading celebration of music and delivers standout social content. Additionally, the 12 TBs of footage captured during this week are repurposed year-round to promote future events, drive ticket sales, boost broadcast tune-in, and secure branded partnerships.

Challenge

Producing the After Movie requires balancing the logistical demands of filming dozens of events across multiple days with the creative challenge of distilling the spirit of JUNO Week into a single, cohesive video. Additionally, capturing high-quality footage while managing a large team and adhering to tight timelines necessitates meticulous planning and coordination.

Solution

As Executive Producer, I lead a team of 20+ professionals, including a producer, director, and cinematographer. I manage budget, logistics, and travel while collaborating closely with the director to ensure the final product is compelling and visually stunning. To maximize the After Movie’s impact, I strategize its release and oversee the year-long utilization of captured footage, including licensing clips to partners and brands.

Outcome

The After Movie consistently delivers on its goals, celebrating the magic of JUNO Week while reinforcing its status as a world-class music event. The video serves as a standout piece of content, driving engagement on social media, increasing ticket sales, boosting broadcast tune-in, and attracting branded partnerships. Its evergreen quality ensures it remains a valuable promotional asset long after its initial release.